City A.M.

ASMR is coming to the spa near to you

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...
NBC New York

ASMR Spa Brings Tingles to New York

Broom sweeps and marble rumblings are just a taste of the sounds that you can enjoy at Whisperlodge, an interactive ASMR performance. Founded in 2016, Whisperlodge invites guests to experience ASMR, ...
Forbes

Turning Her Facials Into ASMR Content Helped Make One Esthetician’s Spa A Multimillion-Dollar Business: ‘Changed My Life Completely’

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...
Daily Mail

New Yorkers are forking over $100s for people to whisper in their ears and tickle them at bizarre new ASMR spa

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...
The Globe and Mail

This spa offers tingles, whispers and real-life ASMR magic

Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...
Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
Liverpool Echo

I had my first ASMR head spa experience and it left me emotional

It's no doubt that life can get stressful at times, which is why self-care is essential for helping our body and our minds. Self-care can be different for different people, and could be something as ...
Gothamist

Inside Brooklyn's New Oddly Satisfying 'ASMR Spa'

I’ve probably watched enough paint mixing and sand cutting videos online to put me in line for some #ASMR targeted marketing, so by the third time I saw the ad for Luxury Escapism: an immersive, ...
Business Insider

I visited a spa where nobody touches you – here's how the relaxing, futuristic treatments worked

Not only did I not know what to expect from Luxury Escapism: The Oddly Satisfying Spa, but I walked right past its unassuming front door in the Dumbo neighborhood of Brooklyn. The spa, which is ...
blogTO

There's an 'ASMR spa' opening in Toronto this week

ASMR-lovers in Toronto will soon have the chance to live out their TikTok For You Pages in real life as a brand-new 'ASMR spa' opens its doors. Oh, 2025. What an interesting time to be living in.
The Atlantic

I Tried a Spa Treatment Designed to Produce the Tingly Feeling of ‘ASMR’

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...