Advertising is an integral part of an integrated marketing communications plan that also includes public relations and direct sales. Businesses have many choices of where and how to advertise, and ...

Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

Standing out to potential employers In today’s competitive job market requires innovative strategies, especially for job seekers aiming at positions with six-figure annual salaries. For most employers ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

From left to right, Joe Pike of Travel Agent; Ashley Lancer of Valerie Wilson Travel; Rebecca Norrbom of Holiday Cruises & Tours; Marisa Costa of NEXT; Daniela Harrison of Avenues of the World Travel; ...

Inbound marketing is not an opposition to outbound marketing, they are just different types of digital marketing strategy. And, although there are many currents against their joint use, at Abia ...

Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...