Aldi this month has debuted a new series of television commercials that use humor to highlight price advantages for its private label grocery staples. The “I Like Aldi” campaign is a series of ads ...

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

Aldi has been rapped by the Advertising Standards Authority (ASA) for making misleading price comparison claims against Sainsbury’s. Aldi published the a national press ad in question on 6 December in ...

A cheeky Aldi ad has caught the attention of Aussie shoppers, with the German supermarket chain making a pointed dig at its competitors. Aldi’s latest supermarket catalogue includes a two-page spread ...

Aldi’s Kevin the Carrot has overtaken Sainsbury’s BFG as the public’s favourite Christmas ad, according to exclusive data. This week’s data from Ipsos shows 16% of people say Aldi is their favourite ...

In a recent interview with The Drum, the McCann Manchester team behind Aldi’s Kevin the Carrot shared an oral history of the twists and turns that have shaped his jam-packed journey, from adventures ...

We may receive a commission on purchases made from links. Grocery prices continue to rise, and many people are turning to cost-savings techniques to help reduce their weekly food bill. One of those ...