In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. The updated logo was ...

While they’re commonly called “intangible assets”, logos matter. Gap learned this lesson in 2010 when it attempted to change its logo, but quickly abandoned the endeavour after it met with a furious ...

Despite U.S. consumers' threats of protests in response to the redesigned Starbucks logo unveiled yesterday, the new look may be a smart move in the long run as the coffee company expands into Asian ...