Each emotion has its functions, yet way too often we classify emotions based on their valences, positive emotions are good, negative emotions are bad. This valence-based classification not only ...
This article presents the Appraisal-Tendency Framework (ATF; Lerner & Keltner, 2000, 2001; Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on consumer decision ...
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