When heading Down Under, many travelers may consider visiting Sydney, Melbourne or Brisbane. But Emma Terry, CEO of the South ...

Forbes contributors publish independent expert analyses and insights. Michele Herrmann reports on hotels, attractions and food/drink news. An animated toy kangaroo is the face of a new Australian ...

Australian tourism officials are banking on Kylie Minogue to convince British tourists to take a break from all the political drama at home and take in the sights Australia has to offer. The ...

Tourism Australia has launched a special edition of its global “Come and Say G’day” campaign in celebration of the decade of sporting events the country will host, including the FIFA Women’s World Cup ...

Australia’s inbound tourism sector is entering 2026 with a sense of renewed momentum, as the latest annual figures point to ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...

Tourism Australia realizes you can't put the cart before the horse. So the country's new ad campaign focuses less on tourism, per se, and more on what people need to do before they can enjoy the ...

A major international tourism research project into how global consumers view Australia and what most motivates them to visit has been unveiled by Tourism Australia, identifying the barriers and ...

MELBOURNE, Australia (AP) — A seaplane crashed during takeoff from an Australian tourist island, killing three people including Swiss and Danish tourists and injuring three others. Only one of the ...

Australia launched a new $133 million (A$180 million) advertising campaign on Thursday which seeks to attract international tourists by swearing at them. “Where the bloody hell are you?” asks the new ...

The midst of lockdowns and border closures may not seem like the most logical time to launch a tourism campaign. But Tourism Australia’s new ad isn’t about going on vacation – it’s about getting ...