In the world of B2B marketing, a blog marketing agency plays a crucial role in helping businesses connect with their target ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Industry experts are convinced that the world will never go back to how it was before the global pandemic. The "new normal," as media terms it, has a focus on more socially-distanced interactions and ...