Big data is not a fad. We are just at the beginning of a revolution that will touch every business and every life on this planet. But loads of people are still treating the concept of big data as ...

Editor's note: This article was originally published in 2016 and has been updated for 2018. We practitioners of the technological arts have a tendency to use specialized jargon. That's not unusual.

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. This article is more than 10 years old. Big data is new and ...