In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Today’s companies demonstrate remarkable ingenuity in increasing their efficiency by focusing on key aspects such as client relationship management (CRM) and sales processes. As an entrepreneur, I’ve ...

The high failure rate of business intelligence (BI) projects has been well documented. Recent reports from Gartner, Forrester, and others estimate that between 60 and 65 percent of such projects fail ...

CRM and BI are core components of the same ultimate goal: informing business decisions and customer relationships using comprehensive data. But integrating them—especially if your business has ...

The Home Office wants to replace its enterprise resource planning (ERP), business intelligence (BI) and payroll tools as it puts together a new Oracle Fusion-based integrated system, which it is ...