E-40's hit single "Choices (Yup)" has been transformed into an anthem for used cars. DriveTime, a used car dealership network and finance company, parodied the Bay Area legend's song for a new ...

Everyone has choices and E-40 is exercising his right by releasing a new EP featuring four new remixes of his hit song, "Choices." Two of the remixes leaked earlier today and while the Bay Area legend ...

E-40 has enjoyed one of the most successful and lengthy careers in Hip-Hop today, which continues with the announcement that his 2015 hit single, “Choices (Yup)” has gone gold. Since beginning the ...

Editor's Note: In honor of hip-hop turning 50, ESPN tapped the culture's top voices to write about their favorite athlete name-drops in hip-hop history. "Did it happen in one day? (Nope)/ Came a long ...

After months of burning through speakers and airwaves, triple OG E-40–along with what seemed to be every rapper ever–finally drops the visuals to the barbershop staple, “Choices (Yup).” And for some ...

The Warriors are celebrated their championship on Friday and it seems like the players have not gotten much rest since finishing off the Cavaliers in Game 6 of the NBA Finals on Tuesday. All the ...

Back in late April, E-40 created a remix of his hit song, "Choices (Yup)," specifically for the Warriors: During an interview at Golden State's championship parade in Oakland today, Draymond Green ...

E-40 kicked off Black Music Month with a swaggering Tiny Desk concert debut on Monday (June 2), which saw 40 Water run through three decades worth of boastful bops in 25 minutes. Everywhere he goes, E ...

This Black Music Month, Tiny Desk honors the anniversaries of landmark albums that have shaped the course of music and culture. Bay Area ambassador E-40 moves with the energy of an up-and-coming emcee ...