This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...

"Love Actually" is an example of a cultural phenomenon that many people in the UK share nostalgic feelings towards, which ...

Let’s get something straight. The best UK Christmas advertising isn’t just better than the rest of the year’s work. It’s ...

As the weather turns colder in the aftermath of spooky season it can only mean one thing: Christmas is officially on the way. Before Mariah Carey and Wham! start dominating the airwaves, our TV ...

The best Christmas adverts of all time bottle the holiday spirit, bringing a wave of timeless festive nostalgia. While there's no formula for creating a Christmas ad, over the years we've seen a range ...

It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...

Kiera Knightley and Joe Wilkinson star in Waitrose’s Christmas 2025 advert ‘The Perfect Gift’, which parodies typical festive rom-coms. There is even reference to the iconic cue card scene in Love ...

The British department store John Lewis has released its highly anticipated Christmas advert for this year. The advert, titled "Man on the Moon", features a young girl called Lily who spends her time ...

We don’t just tolerate ads over Christmas, we adore them with their themes of goodwill, love and overcoming adversity. Here ...

McDonald's has pulled a new ad created entirely with generative AI following a major backlash online. The 45-second clip was released on the McDonald's Netherlands’ YouTube channel on December 6 — ...

University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...

As the weather turns colder in the aftermath of spooky season it can only mean one thing: Christmas is officially on the way. Before Mariah Carey and Wham! start dominating the airwaves, our TV ...