Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for ...

Despite numerous advances in technology and computer capabilities, automakers still use clay models during the design process ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...

WARREN, Mich. -- Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

DEARBORN, MICHIGAN: American automaker Ford Motor Company is using clay to craft, re-craft and recycle the pliable stuff, to design its car models. “We are constantly being influenced by new ...

California-based startup Lucid Motors makes some of the most impressive electric vehicles on the planet. Their designs are stunning, their tech is class-leading, and their straight-line performance ...

WARREN, Mich. — Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

For all the technology that goes into fabricating a car, its design process is still stubbornly analog. A car designer’s most valued tools and materials sound not unlike a fourth grader describing how ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...