Mumbai: The integration of MX Player into the Amazon ecosystem to form Amazon MX Player has made the collaboration brimming with potential in the realm of entertainment commerce. Speaking to ...

The digital streaming landscape in India is constantly evolving, marked by mergers, acquisitions, and innovations. Amazon MX Player, the new entity born from the merger of Amazon’s Mini TV and MX ...

The digital video ecosystem in India has grown rapidly. Audiences across all demographics, socio-economic status and age groups are consuming digital videos. From streaming curated content to user ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...