The world is awash in data but short on insight. Every day we create an estimated 2.5 quintillion bytes of data worldwide. The challenge is transforming this data into insights that can power ...

WEST LAFAYETTE, Ind. – John Wanamaker, an early 20th century department store magnate and marketing pioneer, famously quipped, so the legend goes, that 50% of the money he spent on advertising was ...

Data analytics in the social sciences (DASS) combines coursework and learning opportunities from our social sciences departments at UB: sociology, linguistics, psychology, geography, anthropology, ...

Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...

In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...

In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can help ...

Let’s start with a definition of Applied Statistics: Applied Statistics is the root of data analysis. The practice of applied statistics involves analyzing data to help define and determine an ...

Open-source intelligence (OSINT), as defined by the SANS Institute, refers to the process of producing intelligence through collecting, evaluating and analyzing publicly available information. This is ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Tim Hafner, CEO and co-founder of OpenServ, believes social analytics are on track to become as central to trading as traditional price and volume data, underscoring a structural shift in how markets ...