The target market segmentation of your business is a crucial component to define within a business plan. When you envision the overall customer base for your business, it may incorporate people from a ...

Your company's target market are the customers most likely to purchase your products. Target markets are usually defined through various demographics, usage patterns, benefits desired or geographic ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Cloud computing is at the center of today’s business landscape, and according to recent forecasts from leading IT industry firms, spending on cloud computing infrastructure and platforms will continue ...

Nearly every job description touts “effective communication skills” as a priority. However, in my experience, high performance goes well beyond traditional communications skills or technical marketing ...

The stock market's overall movements can be described as a repeating cycle that usually has four identifiable stages to it. Understanding the market cycle can help investors make more informed ...

Netflix’s bid for Warner Bros Discovery will challenge existing antitrust standards, John M. Yun writes in a guest commentary.