The target market segmentation of your business is a crucial component to define within a business plan. When you envision the overall customer base for your business, it may incorporate people from a ...

Your company's target market are the customers most likely to purchase your products. Target markets are usually defined through various demographics, usage patterns, benefits desired or geographic ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Cloud computing is at the center of today’s business landscape, and according to recent forecasts from leading IT industry firms, spending on cloud computing infrastructure and platforms will continue ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...