It is interesting to see how design thinking and coaching, two seemingly unrelated practice areas, have so much in common. Design thinking is an iterative process that attempts to understand the user ...

What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you ...

The physical props and highly formatted tools of design thinking deliver that sense of security, helping would-be innovators move more assuredly through the discovery of customer needs, idea ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

Is your company leveraging design thinking? There are several different approaches to accomplishing a project or delivering a new product. For some organizations, implementing Lean principles and ...

It takes design thinking to do digital transformation right. That’s the word from Teonna Akinsete, Kenton Hankins and Andras Bakos, all with Pega. In an insightful post, they describe the essence of ...

Do you know what design thinking is? Your answer to that question will depend largely on where you sit. Design thinking is often centrally associated with the fabled design and consulting firm IDEO, ...

Virtual testing, based on system simulation and Model-Based Design,takes the traditional “test-at-the-end” system development process(represented in the V diagram ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...