Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

HGTV has been airing more old movies this year, drawing the ire of viewers. Earlier this year, fans complained about the ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Love them or hate them, the mischievous Elf on the Shelf has become one of the most popular Christmas traditions. But coming ...

Will Ferrell’s Buddy the Elf costume is going up for auction with experts saying the suit will sell for over $260,000. Marty ...

The average one-year price target for e.l.f. Beauty (NYSE:ELF) has been revised to $124.20 / share. This is a decrease of ...

Christmas caters to small children. The endless mythology around Santa and the endless fights over popular toys all center on bringing Christmas cheer to another generation of tiny humans who have yet ...

Among the props, costumes, and other items will be the green, white, yellow and black elf outfit, which originates from the film’s producer Jon Berg, which is screen-matched to the lift scene where ...

Elf on the Shelf is a fun way to get children excited for the Christmas period, and for many families, it's become quite the tradition. But it also means that parents have to get seriously innovative ...

Elf Beauty forecast annual sales and profit below Wall Street estimates on Wednesday, as the cosmetics-maker grapples with ...

Kal-Elf, a new 5th-dimensional imp, debuts in Superman: Kryptonite Spectrum #4 by W. Maxwell Prince and Martin Morazzo ...