The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.

Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home ...

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: Brand inclusion is a setting that restricts your Search ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance. Google is rolling out its AI search campaign building tool to ...

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named "internal tools." There is a lock icon for the internal tools button and when you click ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the “Google tax” has made the South Asian market more attractive to global ...