Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Small service-based businesses like pest control, plumbing and auto glass repair are the backbone of many local communities. Often run by hands-on entrepreneurs — what I like to call "blue-collar CEOs ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Knoxville, Tennessee / / October 27, 2025 / MediaExpress Key Takeaways: High-growth accounting firms spend 2.1% of revenue on ...

Press Advantage, a leading press release distribution service, has announced enhancements to its geo-targeted distribution ...

A shocking 81% of people research online before making any buying decision. For London’s cosmetic practices, this means ...

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for ...

Intelligent tracking and analysis of key metrics like conversion rates and keyword rankings are vital for SEO success. Common SEO pitfalls include poor mobile optimization, ignoring off-page SEO and ...