Hallmark Channel announced that it will return to the Biltmore Estate to film a new holiday romance movie set to premiere in 2026 during its Countdown to Christmas programming event. The Biltmore company expressed excitement about the upcoming production,

Like every year, the Hallmark Channel in 2025 aired over 20 new holiday movies for “Countdown to Christmas” from October to December. And like every year, we’re sure you have your opinions. (Check out our complete ranking here .)

No matter your opinion on Hallmark movies, you probably don't know the story behind why Hallmark movies really hit. Video producer Matt Fornwald takes us on a mind-bending journey through (mostly) every 2025 Hallmark holiday movie to discover the formula behind what draws so many people to Hallmark holiday movies every year.

Hallmark Channel will film a holiday movie next year at locations across Walt Disney World, the companies have announced. The film, starring Lacey Chabert and titled “Holiday Ever After: A Disney World Wish Come True,” will air in late 2026.

Hallmark has built a holiday movie juggernaut and is now expanding that business into live experiences, such as a Christmas cruise.

Holiday romantic comedies appeal to people's fantasies of "ideal relationships, an ideal world and a happy holiday season," experts say.

A new Hallmark Christmas movie is set to be filmed and take place at the Biltmore Estate in Asheville starting in January.

“Littleton reads like a Rocky Mountain version of a classic holiday town,” says Action Network researcher Kathy Morris. “Festive shopfronts, walkable streets, and a community that feels both lively and close-knit. It’s the kind of place where the tree lighting on Main Street draws everyone.”

Every year, holiday rom-coms garner millions of views across all streaming platforms, with some of the most popular ones coming from the Hallmark Channel.

[It's happened] lots of [times]. The airplane is the best one. When you’re sitting right next to someone who's literally watching you on screen and you're just gently moving, and they're like, 'Who's this weirdo next to me?' They don't recognize you at all.