ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

I've just been reading a story on the MediaGuardian website about ITV. It cites a report from analysts at Merrill Lynch, who lament "poor viewing figures". Those terrible ratings, say the analysts, ...

ITV commercial chief Fru Hazlitt has vowed to combat the broadcaster's "complacency" and wean it off a reliance on television advertising revenues. Hazlitt, a former senior executive at GCap Media and ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

Stars of ITV past and present are to appear together in a special promotion to celebrate the broadcaster's 50th anniversary. The promotion, airing across ITV channels from the Bank Holiday weekend, ...