This is a preview. Log in through your library . Abstract The primary intent of the present paper is to provide a philosophical and historical context for understanding recent developments in the ...

In this article, the authors present an information-processing model of self-regulation. The model predicts that consumers with an active self-regulatory goal will tend to focus on the cost (rather ...

Joseph B. Walther holds the Bertelsen Presidential Chair in Technology and Society at the University of California, Santa Barbara, where he is a Distinguished Professor of Communication and former ...