Intel has a new logo, marking just the brand’s third identity refresh in the past 51 years. Gone is the well-known circular logo. In its place is a simpler typeface with brighter colors aimed at ...

Intel said Thursday that it would scrap its 37-year-old logo as part of a major rebranding that will emphasize the chipmaker's shift away from its core PC business into consumer products. The original ...

Yesterday we speculated on the new Intel logo. Today the confirmed news came and we were correct in our speculation. The official rebranding will take place at CES, which is less than a week away.

Qualcomm and Intel are in a fascinating battle over the future of Windows laptops. Qualcomm and Intel are in a fascinating battle over the future of Windows laptops. is a senior editor and author of ...

Microsoft and Qualcomm have delivered some real Intel competition. Microsoft and Qualcomm have delivered some real Intel competition. is a senior editor and author of Notepad, who has been covering ...