As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...

Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. SEM stands for “search engine marketing.” It is the process of ...

Price elasticity, also referred to as price elasticity of demand, is a measure of how much consumer demand for a product changes in response to changes in price. If the quantity that consumers order ...

Most companies use their website as a focal point for many marketing activities. Managing your email marketing, social marketing, website content and your content marketing campaigns can be ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...