Promising reviews: " My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I’ve tried maybe ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

Ever since South Korea introduced the UK to BB creams back in 2011, we've been looking to the far East for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...

Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...