Southern Charm's Madison LeCroy isn't just a hair guru: the Charleston stunner also has a few makeup tricks up her sleeve. Madison has mastered a quick makeup routine that leaves her radiant and ready ...

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L’Oréal debuted its handheld smart makeup applicator targeted specifically at those with limited hand and arm mobility. The Hapta makeup tool was designed by L’Oréal’s team of scientists and engineers ...

L'Oréal Paris introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and ...

Major beauty brands have added AR to their marketing mix to engage consumers through mobile tech, promote new products and drive online sales of products that typically require physical try-ons and ...