‘Keep it short’ seems to be today’s marketing mantra. We’re told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

Developing a competitive content strategy may not sound that difficult, but when everybody else is trying to do the same, it’s a challenge. Not only do you have to create a voice and home in on your ...

From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...

In recent years, YouTube has repeatedly said and shown that short-form video is a big priority. A new report reveals that there are internal concerns about YouTube Shorts cannibalizing the core ...

The year 2025 opened with renewed talk of a TikTok ban, sending major concern through the creator economy. For many digital creators, it served as a wake-up call: what happens when the platform you’ve ...

Long-form content is the answer to your SEO and content marketing ROI goals, right? According to marketing experts, the process is far more nuanced. Long-form content is a hotly debated topic among ...

In recent years, the news media have followed their audience’s lead and gone mobile, working to make their reporting accessible to the roughly seven-in-ten American adults who own a smartphone. With ...