Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

CHICAGO--(BUSINESS WIRE)--The first-quarter 2025 iteration of the Semi-Annual U.S. Insurance Labor Market Study, conducted by The Jacobson Group, the leading provider of talent to the insurance ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

The housing affordability crisis that has been keeping the dream of homeownership out of reach for millions of Americans over the past few years is unlikely to ease "anytime soon," according to a new ...

The global cryptocurrency market will hit $4.94 billion by 2030, more than triple its estimated size of $1.49 billion in 2020, according to a new study.

NEW YORK - Unregulated offshore sports betting sites have twice the scale of regulated books in the U.S., a study released this week finds. The survey from research firm Blask and gaming event ...

College graduates may be losing their edge in the labor market, as the unemployment gap between them and workers with only high school degrees has narrowed and reached its lowest level in decades, ...