Brands that deliver on their promise of a stellar customer journey reap rewards. The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Winning by Design (WbD) today released an updated version of its Bowtie Model, a Customer Journey Model and Data Model that extends the traditional marketing ...

In the digital world, business revolves around the customer. Organizations are transforming from the traditional business model to a customer-centric and personalized offering model. Customer ...

In my last post, I talked about the revenue lifecycle from an operational perspective, with an inward focus. Here, I’ll discuss some of the customer-facing elements that are affected by having a full ...

At a recent roundtable, where individuals focused on helping sales and marketing leaders gathered, Gartner presented interesting findings from its annual research project. The findings suggest that ...

Opinions expressed by Entrepreneur contributors are their own. Customer experience has become one of the top priorities for organizations, especially as an increasing amount of business moves online.