An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

Businesses have several options for coming up with a marketing budget. Some companies determine how much to spend on marketing based on the amount of revenue they make in a given period. Specifically, ...

You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

There is currently relatively little objective evidence that the much-promoted 'learner-centered' approach to teaching is effective, according to new research. There is currently relatively little ...

Businesses have several options for coming up with a marketing budget. Some companies determine how much to spend on marketing based on the amount of revenue they make in a given period. Specifically, ...