Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. When you hear “Omega ...

Daniel Craig has sparked a low-level wobble among watch fans after being spotted in Toronto wearing a vintage Omega Seamaster 120 reference 166.073—the so-called “Deep Blue” with its distinctive dark ...

The Omega Seamaster is one of the most iconic dive watches in history, second only to the Rolex Submariner in name recognition. But unlike the Sub, James Bond’s Omega of choice wasn’t always a dive ...

We break down the four major collections—and myriad subcollections and references—that constitute the Swiss company’s vast offerings. While there are many significant watchmakers operating in ...

The Omega Seamaster Aqua Terra 150M fills an interesting role in the brand’s lineup as simply a great, wearable, everyday watch. Unlike the Seamaster 300M or the Speedmaster, which are made for ...

Freed from his buttoned-up Bond persona, a freewheeling Daniel Craig has been tearing through the sartorial zeitgeist like a knife through butter, trying out different hairstyles, getting wild with ...

With the new Seamaster Diver 300M Series, OMEGA continues to refresh its culturally iconic timepieces. This time, the brand steers away from ceramic – a familiar material that dominated the model in ...

New Planet Ocean, who dis? If you buy from a link, we may earn a commission. Learn more When Omega debuted the original Seamaster Planet Ocean in 2005, the watch made sense. The Seamaster Diver 300M ...