The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of course, Pepsi. You probably weren't super-aware of its corporate brand logo, but it had been the same for almost 25 years ...

Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets of undercover cops – and cups – to smuggle Pepsi into restaurants that don ...

For the first time since 2008, the Pepsi logo is getting an update. Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest brand to ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably ...

This week, Pepsi unveiled a new logo. Not a new flavor, or a new version of its famous soda–just a new logo. If, for example, you change your business and you want people to associate the new logo ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and globally ...