The trick to effective persuasion is to get others to agree with a message before it is even sent. So says Robert Cialdini, a professor emeritus of psychology and marketing at Arizona State University ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a ...

That’s a whole lot of research studies, tips and tricks, and expert advice I’ve dug up, digested, and packaged over the years. I must, I realized, have learned at least a few useful things by now.