Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

We pursue two interrelated lines of thought. The first is a conceptual arc from (a) consideration of the unique characteristics of insurance risk, to (b) the quantification of this risk through risk ...