If you’re looking to minimize litigation risk, opt-in consent is realistically the only thing that works,” said Elliot Golding, a partner at McDermott Will & Schulte. “But that’s a tough pill for a ...

Google will deprecate and remove Privacy Sandbox APIs like Topics and Attribution while keeping third-party cookies in Chrome ...

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

AI-powered privacy. Agentic cookies use AI to control what data gets shared, which gives users more autonomy over their online privacy and personalization. Better data, less noise. Marketers get ...

In November 2025, some Reddit users were shocked to find Google apparently had access to their private browsing sessions.

The Firefox browser, already known for its privacy protections, is about to become even more private thanks to a new cookie-restricting feature announced by Mozilla on Tuesday. The design change, ...

Third-party cookies aren’t particularly known by consumers to improve their Internet user experience. In fact, the only time they really come up is when people complain that they were just surfing the ...

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly ...

Avinash Tripathi is an analytics evangelist, thought leader, and keynote speaker with over 20 years of experience in higher education. This transformation has altered how marketers and advertisers ...

Developers are furious at GitHub's upcoming privacy policy changes that would allow GitHub to place tracking cookies on some of its subdomains. The Microsoft subsidiary announced this month, it would ...

On April 16, data privacy law regulators in seven states announced the creation of the Consortium of Privacy Regulators, a bipartisan group of state regulators ...

SEO, PPC & AIO Guides » Digital Marketing Basics » Why Your Website Needs A Cookie And Privacy Policy (And How To Add One) Chat with SearchBot Are you trying to ...