The report is a quarterly estimator, built on a rolling sample of 87,000 consumers, providing updated reach and frequency metrics, cross-media interactions, and category-linked behaviours ...
On November 20, 2019, I wrote for The Indian Express on “A Greater Ease of Living.” I had argued that discussions of rural ...
In contrast, linear TV is estimated to have seen a marginal drop in viewership to 689 million in Q3CY25, compared with 705 ...
India's rural economy rebounded in late 2025, with increased consumption and income following GST rate cuts. The NABARD ...
Technology is revolutionizing India's FMCG distribution, enabling brands to reach millions of rural households. With increasing internet penetration and digital adoption, rural India is emerging as a ...
India’s unemployment rate declined to 5.2% in the July–September 2025 quarter from 5.4% previously, driven by rural job gains during the monsoon season, according to the Periodic Labour Force Survey ...
The Pioneer on MSN
Rural India roars back as household consumption hits record highs
India's rural economy is witnessing a boom due to increased purchasing power, rising incomes, stronger consumption and ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback