While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...
Meet the platforms, producers, and power players driving the microdrama boom - from China's ByteDance to U.S. disruptors and ...
Microdramas are scripted series with episodes that last just a few minutes each and are filmed for mobile’s vertical screens ...
AI video (most, if not all, of it slop) has already been proliferating on the Internet, from Elon Musk’s Grok to OpenAI’s Sora and beyond. Currently, these AI videos exist beyond any studio’s ability ...
Nowadays, personal branding has become more important than ever before in our fast-paced digital world. Thanks to social media and the internet, individuals have a chance to create their own platforms ...
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In APAC, a renowned mobile-first region, the popularity of short-form, mobile-friendly video content has skyrocketed in recent years. Considered easily digestible, immersive and engaging, more ...
(By Buzz Knight) When electronic PPM measurement came to the radio business, Programmers came to the realization that our content needed to be shorter and more bite-sized, or else ratings results ...
Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...
Short-form videos attract attention and drive action. Fifty-five percent of consumers say they have interacted with a brand after watching its video, and 42% have made a purchase. Entertaining or ...
I’m three months clean of TikTok. I’m one week clean of Instagram Reels. I’m five hours clean of YouTube Shorts. It was a Sunday afternoon like any other. I was lounging on my futon, scrolling on ...
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