Artificial intelligence has crept into marketing faster than most expected. It writes emails, scripts, captions, even sales pitches. But now something new is happening — AI is starting to sound human.

With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next ...

Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is to use, the more likely your team is to maintain a regular schedule. Most ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many businesses still rely on weekly circulars to drive foot traffic even though a large ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

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