Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Tappan Zee High School social media marketing students gain real-world skills partnering with local business Bri Marie ...

A number of poorly personalized messages from CEOs on social platforms provoked hostile responses and their companies’ reputations suffered. Here’s how to avoid doing the same.

In fact, our Q2 2025 Pulse Survey found that 41% of global social users plan to spend more time on Substack, rising to over ...

Social media power has become a leadership infrastructure—reshaping power, authority, and clarity inside organizations faster ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

This year, Crocs has focused heavily on TikTok Live shopping, a modern-day QVC where people shop in real time, as well as the ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...