On Thursday, a new study was published by Harvard Business School and The Burning Glass Institute, a research institute focused on the future of work: It analyzed large data sets of online job ...

NEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and that digital Media fueled the increase, growing ...

A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Companies and digital platforms contribute to financially sustaining misinformation outlets via advertising. Despite attempts to reduce misinformation, ads from well-known firms and organizations ...

An eye-tracking study from Jakob Nielsen reveals what many marketers have long known: Web users have trained their eyes to move directly towards content, away from ads. As a result, ads need to look ...

A link between sustainable advertising practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. The study ...

Politics even plays a role in who trusts sponsored advertisements online. To get the results, Davidson first examined data from over 500,000 visitors to a nationwide retailers website. He analyzed who ...

Ms. Angwin is a contributing Opinion writer and an investigative journalist. If you saw a Facebook ad recently for Jeremy’s Razors, which bills itself as a “woke-free” razor for men, you may well be a ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost ...

iHeartMedia and consumer purchase insights firm Affinity Solutions have unveiled the results of a study measuring the influence of branded podcasts on in-store sales. The study focused on the effects ...