NEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and that digital Media fueled the increase, growing ...

A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free ...

A link between sustainable advertising practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. The study ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost ...