A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

There is one surefire way to get your ideal audience to read your content: a strong headline or subject line, one that grabs attention. First things first: by subject line, I’m referring to the copy ...

Business correspondence can greatly affect a company's operations, relationships between employees, and customer or client satisfaction. Business letters and emails should be crafted so that both the ...

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The ...

Last week, I posted my own advice for writing an email subject line. However, I also forwarded the question to a REAL expert, the sales guru/trainer/author extraordinaire Keith Rosen. Here's what he ...