Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Several representatives of Switzerland's tourism scene recently came by Travel Agent's New York offices to share the latest updates and trends from the country, including new hotels, promotions and ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

The Matterhorn is the most recognizable mountain on earth - and Zermatt's calling card. The Gornergrat train is the town's most popular activity. My first ever trip to continental Europe was a hiking ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...

On court, Roger Federer has always pulled off wins in style. Luckily for fans, his elegant delivery has since extended to other arenas. Starting in 2021—a year before his retirement from professional ...

Canadians already account for over 60,000 overnight stays in Geneva, and their hotel nights across Switzerland have risen 44% in the past decade. Officials see them as key to developing four-season ...

As climate change reshapes the Alps, Switzerland’s winter tourism sector is adapting as demand for snowy getaways shows no sign of waning. Enter the “Boussole neige” (Snow Compass), a strategic tool ...

In his new role, the tennis champion and avowed chocolate lover shares favorite places to hike, play tennis and eat in his home country. By Dave Seminara Roger Federer, the Swiss 20-time Grand Slam ...