Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...

For AI models, knowing what to remember might be as important as knowing what to forget. Welcome to the era of “sleeptime compute.” Looking for a new office chair? Branch is offering 10 percent off ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

An Irish TV channel has apologised after one of its promotional idents was called out by viewers. TG4 aired an ident (the little videos channels play before and after shows) that featured computer ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Now, *this* is how to create a TV ident. Radiodiffusion-Télévision Française's original Eurovision logo was mixed in live from a camera pointed at a cat's cradle of string. Phil Rhodes reckons the all ...

This time on THE IDENT REVIEW, we continue our festive feelings by looking at some recent Christmas idents from BBC TWO! Ever since the Curve batch of idents were first introduced in 2018, we've seen ...

This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...