The "New Wave" takes the technique of a traditional perm without the strong stench and super-tight spirals, leaving hair with a slight bend commonly categorized as "beach waves." By Melissa Magsaysay ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued and natural version. Olaplex isn’t your standard perm treatment—you ...

Wang Weimei, left, uses tongs at his barbershop, Mar 7, 2015. Before using it on a customer's hair, Wang heats duck bill-shaped tongs in oven until they are red, then cools them in water. After that, ...

All products featured on Self are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Does hearing the ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...