A magazine's logo is its identity, beckoning the reader from the newsstand--or mail pile. In the case of Forbes, it also represents three generations of family stewardship. So what's in a name? Forbes ...

The best rebrands aren't always about grand reinvention – sometimes a stylish, unflashy design can be just as powerful. With ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...