Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...
Universal's NFT Band Kingship has set sail for Roblox, bringing the beloved Bored Ape characters to life in an exclusive island adventure. The collaboration, developed by Universal Music Group's ...
A Universal Time has finally received the big update that fans have been waiting for, but does it finally include codes for players to redeem? Redeeming codes for free rewards has often been a popular ...
Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon. In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is ...
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