Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers. Using GDN, businesses can reach a wide range of different ...

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to ...