American watch collectors can now purchase pre-owned, fully authenticated Rolexes directly from the company itself as part of the expanded program.

Not long ago, buying a new Rolex required a certain suspension of disbelief. Prices followed ravenous appetite rather than ...

Some coveted new models now qualify for the brand’s Certified Pre-Owned program. Rolex’s Certified Pre-Owned (CPO) program was in the news recently after a study revealed just how wide the price ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

The in-joke with Rolex watches was always that even if you had the money to afford one, you’d be hard pressed to find a shop that would sell you one. Demand outstripped supply, and the most likely ...

Those with appropriately trained watchmakers working with approved equipment in accredited Rolex Service Centres are now ...

GREENSBORO, N.C. — "My husband has always wanted a Rolex watch. I said to the jeweler, it doesn't have to be new, it could be used," said Theresa. She says a Concord Mills jewelry store showed her a ...